When we say something, we mean it and are true to it. Being true to one's word is critical to building trust. We believe that trust between all stakeholders leads to a positive cycle that benefits everyone involved!

The best businesses and relationships are built when great people work together toward a common goal. We value the employees of your business and believe that working together is critical to future job satisfaction and growth.

We believe that grit, a combination of compassion and perseverance, is critical to weathering the seas of both life and business. We value gritty people who get things done!

We understand that selling your business is an important decision, and that you want to be sure that your business has a strong steward for the future. Among the different potential buyers of your business, Willow Lake Equity's unique approach makes us the best candidate for you.

Willow Lake Equity's ideal business purchase follows the guidelines in the following table. We realize that not every business will fix this exact mold, so please don't hesitate to reach out if you fit most of these criteria: